The snack that smiles back

Anyone that has grown up in the past 40 years will recall his or her memories of Pepperidge Farm’s Goldfish. They are the small, cheesy baked snack crackers cut into the shape of goldfish. Within the past decade, they’ve added “smiles” to the crackers and even trademarked the tagline “The snack that smiles back! Goldfish!”. Turning a blind eye to the whole concept of eating food that smiles, Goldfish has a following that rivals almost any candy bar or bubble gum.

So what is this magic that makes Goldfish so appealing? Part of it is the ingredients. Although a far cry from the healthier Cheerios cereal, Goldfish offer than tactile hand holding experience that young children need. They’re baked and packed with enough cheese flavoring to make you forget you’re eating anything that has flour in it. It’s easy to lay a dozen of these crackers onto a highchair tray and let the kids go wild. It also easy for an adult to devour twenty crackers at one sitting before thinking they’ve overeaten.

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