Japan’s Rainbow Draft Beer

There is nothing like a cold drink on a hot day. Beer is the ultimate summer drink, bringing families and friends together around the grill. One company in Japan is trying cater to the beer drinkers that are tired of drinking yellow beer. In an effort to show of their unique style and attention to to environment, the Hokkaido Abashiri Beer company introduced the world to the first blue beer last year. That’s right, blue as in “hey that looks like Kool-Aid” blue. The Okhotsk Blue Draft is supposedly made from water from melted ice bergs that float each year onto Hokkaido beaches from Russia. The blue color actually comes from a seaweed extract. The few experiences I’ve had with seaweed has been via sushi. I can only imagine the beer having a salty, plant-like taste. read more